Sunday, 30 October 2011

Marketing Criteria - self assessment

Planning (20 marks)
Research - existing/similar products and target audience
Organisation of actors, locations, costumes and props
Work on shortlist, layout, drafting, scripting and story-boarding
Time management
Use of appropriate digital - Technology and ICT

Levels - Minimal 0-7, Basic 8-11, Proficient 12-15, Excellent 16-20

We have successfully planned our children's film opening, covering points such as research by watching existing film openings aimed at the same target audience. Our organisation has been good as well as our time management, although using stop motion is taking a long time, therefore me and Hannah did some work in our lunch to catch up and make sure we weren't falling behind. We have used digital technology well, we have done some camera work as well as using stop motion so we have a mix of both technologies. To improve in this area we need to develop our storyboard to a better level (drawings and info) and also write up the script to our blog.

Video (60 marks)

  • holding a shot steady where appropriate
  • framing a shot including elements as appropriate
  • using a variety of shot distances as appropriate
  • shooting material appropriate for the task
  • selecting mise on scene (colour, figure, lighting, objects and setting)
  • editing so the meaning is apparent to the viewer
  • using varied shot transitions and effects selectively & appropriately
  • using sound, editing and images appropriately
  • using titles appropriately 
  • appropriate opening for target audience and content of story
Levels - minimal 0-23, basic 24-35, proficient 36-47, excellent 48-60

I think we have covered all these points to a sound level, our opening is appropriate and well made, we haven't started editing yet therefore we haven't covered that point. 

Evaluation (20 marks)
  • understanding of forms and conventions in the product
  • understanding of the role of the new media in various stages of production
  • understanding of combinations of main and accilary texts
  • understanding of significance of audience feedback
  • skill in form of presentation in the evaluation - Powerpoint, audio and visual. (no essays)
  • ability to communicate 
  • use of digital technology and ICT
Levels - minimal 0-7, basic 8-11, proficient 12-15, excellent 16-20

We have not yet done our evaluation.



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